What are the opportunities with Aging in place?

The U.S. Centers for Disease Control and Prevention defines aging in place as: “the ability to live in one’s own home and community safely, independently, and comfortably, regardless of age, income, or ability level.”

The concept has been around for many years, but my preliminary research shows search results are dominated by official and corporate websites. They are written from the Caregiver and institutional perspective.

First page search results are dominated by contractors, home health agencies, federal & state agencies, etc.

As the Baby boom generation ages the demand for this kind of information will accelerate.

There is excellent initial income potential from Amazon product referrals. Once established, with decent traffic numbers, lead generation to local businesses should be attractive.

I envision promoting technology for the individual.

The emphasis should be on affordable things individuals can do themselves. For example, assistive devices that help with Activities of Daily Living (ADLs). Simple things like tieing your shoes, vision issues etc. can force someone from their home.

What are predictable pain points with development of

Many of the “better” domains, like the dot com, are already taken. Although I think dot tech works for the content I have in mind.

Dot tech costs almost $50 per year to renew 🙁

It will require some creativity & keyword research to build content that will disloge the current first place websites from the front page of Google.

Generating traffic is always the elephant in the room. I would aim my initial content to attract the “Sandwitch Generation” who are struggling to keep Mon & Dad out of assisted living or the nursing home.

What technology will I have to setup to develop Aging in Place?

WordPress is the obvious blogging platform. If this is to technically challanging, Squarespace, Wix, etc. will probably do the job. At least, initially.

The registration for expires in October 2022. It was first registered in 2020.

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