What are the Opportunities with this domain?
I was slow to pick up on how quickly globalization had rendered the word “Indian” irrelevant for Native American topics. By the time I realized the problem, the choice of a domain where it would make sense to list our Southwestern USA collectibles was limited.
Since many people find websites via search and/or their browser remember which sites they have visited, I don’t think the length completely devalues the domain.
This domain is a “Hub” for our Native American Collectibles.
This is helpful because some of our collections are tiny. For example, we visited Alaska in 1976 and bought a scrimshaw belt buckle, two baskets, and a soapstone carving. We also found a print by Rie Munoz. Even a simple brochure website would be to much work for so few items.
However, we have enough Native American Arts and Crafts items to justify a full eCommerce website using this domain.
I will build a brochure website on domains like Hopi Arts that link back to this site. Collectors searching for Hopi art will find that site and if they want to buy something, will be taken here for the purchase.
What are the likely pain points with this domain?
Length is the obvious one.
Collector expertise is another. Many segments of the Native American crafts market are plagued with forgeries. Plastic turquoise, rugs from Mexico & Turkey, illegally excavated pottery, and many others.
You would need to spend some time establishing your expertise. If you are a serious collector of Native American art this is easy to do.
I plan to photograph our collections, describe them completely and tell the story of how we came to acquire them. That documents their provenance for our kids and sets them up to be sold online when the time comes.
Native American Arts and Crafts was first registered in 2011.